Jambu is a local brand founded by two Singaporean ladies. They manufacture healthy and organic frizz-dried snacks for toddlers, using 100% fresh fruits as the only ingredients. The products shall be priced rather affordable as compared to competitors from Australia or the United States.
Designing for its brand, I work very closely with my clients to translate their uncompromising care for mothers and babies in the local market, hence the great quality of the food into its logo, illustration, stationery sets and concepts for product packaging.
29 April, 2015
Jambu, refers to jambu fruit dove. It's a resident breeding species in southern Thailand, Malaysia, Brunei and the Indonesian islands of Kalimantan, Sumatra and Java. As their name implies, they eat fruit.
It was the founders's idea to build the brand identity around this type of doves, because of their unique maternal behavioural by nature.
The logomark is formed by the image of a jambu mother feeding her child. While the logotype, American Typewritter, is a style of typeface created in 1974 by Joel Kaden and Tony Stan for International Typeface Corporation based on the form and monospaced feature of the early Shole's patent of the typewriter.
Illustrations of each flavour of fruit were painted in watercolour. They can form a repeatable pattern to be used in packaging design or other stationery design, such as brochure, name card, paper cup, letterhead etc.